Searching For a Good Copywriter
If you'd like to generate an income online, you're going to have to have a web site. If you desire that web site to bring in money, it should be written very well. Unless you are already a copywriter yourself, it's wise to employ someone who is well-qualified to compose the text for your site. A qualified copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Evidently, however, not every copywriter is as effective as the next one. Some copywriters are very gifted. Some dream of having talent but are merely trying to make some bucks because they've heard that online copywriting is easy. Here is how you will be able to know the difference.
Does the writer have a website of his or her own? Any copywriter that is interested to write web copy has to have a site that houses their bio, their resume, some samples and whatever else they feel the need to share. If they don't have a site of their own, how can they assist you with yours? Pay attention to the copy used on this site too. If you notice lots of mistakes, this is a bad sign.
How favorably do you respond while you are reading the copywriter's own copy? This involves more than merely noticing grammar and syntax errors. Do you have any sort of emotional response to the text on the site? Does it cause you to warm up to the writer? Does it make you feel like you wish to discover more about the writer and keep reading? Does the copy make you feel like you want to employ that copywriter right away? Does it make you want to run away? Does the copy make you furious? These are all extremely vital responses and they merit this post your attention.
Do a background research on the writer. Try to look for reviews on online discussion boards and third-party websites. It's unlikely that you will find any bad reviews on the writer's own web site. Perform a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews and testimonials deserve special attention. You have to also request the copywriter to provide you a few references. Make sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is important to actually read any samples provided to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially vital if the copywriter claims he or she is an expert in a certain field. If the writing is obscure and reads like a reproduced Wikipedia article, you should move on.
You have lots of options available to you when you're trying to figure out whether or not to pay for a copywriter. It's essential to carry out your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.